art of the 2-step

Get this:

Last week, I put out an offer for anyone who left me a review on my Facebook Page to get access to a new Google doc + video training I recorded for private clients.

So far, 50 people have taken me up on it:

Which means I’ve got a whackload of new reviews to showcase for anyone who wants to poke around before buying my book.

Pretty cool, right?

This approach is called a “2-step”...

And the way it works is simple:

You make a free offer that’s conditional on your audience taking a specific action.

This is typically replying with a relevant keyword…

(like “BUYERS” or “LAUNCH”, for example)

But it can also be another action you want people to take.

Like dropping a review, in my case.

Once the person completes the action…

You send them the asset you promised.

And as you can see…

It’s a killer way to boost the responsiveness of your list.

You’re training people to read and respond to your emails.

Something I’m realizing I should probably be doing more often.

Perhaps once a month.

We’ll see.

Either way:

If you’re struggling to get your list to respond to your paid offers…

Try putting out a 2-step and see what happens.

Jim Hamilton

P.S:

Next week, tickets will go on sale for my brand new workshop:

“The Tiny Visual Book Funnel”

This is how I’ve added 3,500+ buyers to my list profitably over the last 6 months.

And in the workshop, I’ll be breaking down the entire funnel step-by-step…

Including the exact copy, creatives, sales page, and upsells I’m using to spend $500+ per day on ads and make money while acquiring customers.

So if you’d like to install this funnel into your business and build a list of buyers with paid ads…

Then you prob won’t wanna miss it ;)

More details coming soon.