do this before you scrap new ads, offers & sales pages

True story:

My ad performance took a sudden nosedive last week.

Now, my first instinct was to scrap a bunch of the ads I’ve been running.

Most of them have been going for a long time.

But before I went down that rabbit hole… 

I decided to dig into the data first.

Luckily, I have this free tool from Microsoft called Clarity installed on my sales page.

It anonymously records all user interactions so I can see exactly how people are engaging with the page... where they're clicking... how far they're scrolling… etc etc.

And more importantly:

If they're encountering any errors.

Plus it will even summarize recordings so you can quickly surface key takeaways.

So I pulled up the recordings from the past week…

And it didn’t take long to figure out what was going on.

Turns out, a JavaScript plugin I'd recently added to display testimonials was completely tripping people up.

It was slowing down my page speed to a crawl…

And causing weird visual glitches that made visitors bounce immediately.

I removed the plugin, and boom.

Performance bounced right back within 24 hours.

Moral of the story:

If your offer isn't converting, it's always best to see how people are engaging with the page before you declare it a loser.

Because while it’s tempting to blame your pricing, copy, offer, etc…

It’s often technical issues or user experience problems that are the real culprit.

So, before you scrap an entire funnel or rewrite your sales page…

Dig into the data first.

Tools like Clarity can reveal what's really happening behind the scenes.

Sometimes the fix is as simple as removing a slow-loading plugin or fixing a broken button.

This approach not only saves you time and money…

It can also prevent you from fixing stuff that isn’t broken.

Jim Hamilton

P.S:

Another free tool that’s super helpful is Pingdom.

It lets you test your page speed from different parts of the world.

Anything above 2 seconds is costing you conversions.