how to write emails that “fly under the radar”
Jim Hamilton
May 06, 2025
True story:
One of my laser coaching clients recently asked me why I write all my subject lines in lowercase.
My answer?
It feels more casual... like an email you'd get from a friend.
This pairs nicely with the story-driven email format I teach…
Which leans on my personality, values, and day-to-day experiences…
Instead of stuffy educational content or neverending sales pitches.
He laughed and said, "You like to fly under the radar, eh?"
YUP!
Guilty as charged 😜
Point is:
The most effective marketing doesn't feel like marketing at all.
When subscribers open your email, they shouldn't feel like they're about to be pitched.
Instead, they should feel like they’re tuning into the latest episode of their favorite daily podcast…
Simply because they want to hear what you have to say.
This is why Email Storyselling works so well…
It allows you to sell without feeling salesy.
To make offers without being offensive.
To pitch without being pushy :)
Think about it…
How many times have you deleted an email because it felt too promotional?
Or unsubscribed from a list because all they did was hammer you with offers?
Meanwhile:
The emails you actually look forward to reading are from real people you feel a connection with.
The sale feels almost secondary…
A natural extension of the conversation rather than the reason for its existence.
That's the power of the approach I teach inside my Email Storyselling MBA program.
If you're ready to master the art & science of Email Storyselling in 2025…
So you can build a wildly profitable bond with your audience…
Without wasting hours writing “value” content that doesn’t convert…
Or begging and pleading to make the sale…
Then go here for all the info:
Jim Hamilton
P.S:
This product is not cheap. That's because it contains everything I've learned about Email Storyselling over the last 9 years in the trenches... during which I've helped generate 8 figures in email sales for clients.
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