meme stock emails

Confession:

I put most of my money in boring index funds.

Nothing sexy about it.

Just regular investments into the NASDAQ, S&P 500, and a few others…

And then letting compound interest do its thing over time.

But during the pandemic… 

I’m not ashamed to say I got caught up in the meme stock craze like everyone else.

Namely:

GameStop and AMC.

I bought both thinking I was gonna hit it big…

Yet as you can probably guess…

I ended up losing money on both of them lol 🙃

Meanwhile, my boring index funds kept quietly growing in the background…

Piling up gains while I was off chasing shiny objects.

This got me thinking about the meme stock vs index fund mentality…

And how most entrepreneurs take a "meme stock" approach to their email marketing.

In other words:

They’re always hunting for the ONE magic template or automated sequence that will make them rich.

Yet the real money is made with the "index fund" approach…

Specifically:

Making consistent daily investments into your relationship with the audience…

Through daily story-driven emails that compound over time.

This is how you develop a wildly responsive list that buys everything you put out.

Because just like with investing…

The magic isn't in timing the market….

It's in time IN the market.

Every email you don't send is a missed opportunity for compound growth.

The person who sends 365 average emails but never misses a day will always sell more than the person who sends 12 perfect ones…

But goes radio silent the rest of the year.

That's the difference between building wealth and trying to get rich quick.

Whether you're talking about investing…

Or email marketing.

Some food for thought for ya on this fine Wednesday afternoon :)

Jim Hamilton