provocation marketing

True story:

I listened to Tim Ferriss interview Rich Barton (founder of TWO billion dollar companies, Expedia and Zillow) on his podcast the other day.

I’d never heard of him before...

But as you can imagine, he's been a hugely successful founder and entrepreneur.

One of the pearls he dropped was something called "provocation marketing.”

This means having products or features that get people talking because they're unusual or buck expectations in a pleasant way.

He cited Zillow's Zestimate feature as an example...

Which gives users real-time estimated home values.

This one feature drove a ton of press features, word-of-mouth, and ultimately, user growth.

So, moral of the story:

Defying expectations is a powerful way to get attention.

Especially in saturated markets like travel or real estate.

And the same thing applies to Tiny Visual Book Funnels.

That’s because they don't rely on professional looking graphics or slickly produced direct-to-camera videos.

Instead...

They use simple hand-drawn sketches and diagrams that look like they were done by a 4th-grader.

This "amateur" vibe not only makes them stand out in the feed...

But also disarms your audience’s sales resistance and makes it easier to grasp your message.

And when more people can grasp your message…

You inevitably make more sales.

So...

If you want to learn how to create your own Tiny Visual Book Funnel that leverages this “provocation marketing” effect to attract pre-sold buyers…

Then grab your ticket to my new workshop below for only $97.

It's happening live tomorrow at 11 AM ET.

You'll also get lifetime access to the recording, slides, and bonuses if you can't make it live.

But tickets are only available until tonight at midnight.

Which means you’ve got less than 18 hours left to take action.

So tap below to grab your ticket:

Grab your ticket for the workshop here

Jim Hamilton

P.S:

Since today is the last day to grab your ticket…

I’m going to be sending out a few more emails throughout the day to make sure you don’t miss out.

Because inevitably, someone is going to email tomorrow to tell me that they did.

So I’m doing everything I can to make sure you’re not one of them lol

After that, we’ll be back to our regularly-scheduled programming :)