sales rhythms

True story:

I watched the final of the French Open on Sunday.

It was an unbelievable match between the top two tennis players in the world right now…

(Jannik Sinner and Carlos Alcaraz)

… that went for a mind boggling 5 hours and 29 minutes.

Can you believe that?

I can’t imagine sprinting back and forth across a tennis court for that long…

Let alone whacking balls with surgical precision while you’re at it.

The Wall Street Journal called it “one of the greatest tennis matches of all time.”

Anyway, what made it so fun to watch is how topsy turvy it was.

You see, Alcaraz lost the first two sets and was on the verge of losing the match…

But he managed to battle back from “championship point”...

And ultimately claimed the W.

The mental fortitude that must’ve taken is insane.

Given that I was in the middle of the launch for my Tiny Visual Book Funnel workshop as I was watching it…

I couldn’t help but feel a parallel between the two.

(albeit with *slightly* different purses for the winner lol)

Here’s what I mean:

It’s impossible not to be optimistic anytime you’re launching a new offer.

And if you’ve done a good job of pre-selling it…

Then there’s usually a decent response on Day 1.

Which means you start out riding high.

But then sales begin to slow down…

And you start to wonder if you’ve made a terrible mistake with the offer or launch series.

Which is exactly what happened to me.

After a strong start…

Sales trickled in at a rather tepid pace for the rest of the week…

To the point where I became convinced the launch was gonna be a flop.

Yet, much like a tennis match…

This midpoint is where you’ve gotta stay mentally strong…

Keep sending emails…

Avoid going on tilt…

And wait to see where exactly the chips fall.

In my case?

A full 50% of the sales for the workshop came in on the last day.

So, moral of the story:

It’s never over til it’s over.

Some food for thought the next time you launch a new offer to your list :)

Jim Hamilton