sneaky launch tip

A question that’s come up with multiple coaching clients recently is:

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“How do I write a good launch series?”

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And it’s a crucial question.

Because whether you’re launching a new offer… 

Or promoting one that already exists…

Launches are one of the most potent tools in any publisher’s toolbox.

Now, I can’t reveal the ins and outs of how I like to structure and execute product launches for maximum profits with you here…

Because it’s something I cover inside my Email Storyselling MBA program.

And, of course, with my 1-on-1 clients.

However:

I’ve got another sneaky and underrated launch tip that is fit to print.

Which is:

Successful launches DON’T start on Day 1…

Instead, they start long before the cart opens.

You see, by gracefully weaving in a few mentions of the new offer you’re working on in your emails…

Sharing the thought process behind why you’re creating it…

And hinting at when it will be available for purchase…

You can lay groundwork for lots of future sales.

Kinda like marinating a steak before you throw it on the grill.

It gives your True Fans a heads up that you’ll have something new for them to buy…

And gives you a chance to PRE-SELL the rest of your audience before you ask them for the sale.

Also, worth noting:

This is pretty tough to pull off if you’re mailing once or twice a week.

Hence why I’m so bullish on daily story-driven newsletters.

Among many other reasons ;)

Jim Hamilton

P.S:

Speaking of pre-selling…

I’m working on a new live training you may be interested in.

It’s on the Tiny Visual Book funnel I’ve used to add 3,000+ buyers to my list profitably over the last 6 months.

I’ll be breaking down the ads and funnel, step-by-step…

And sharing the numbers behind it.

Plus you’ll have the chance to grab all the templates you’ll need to model it for yourself.

My original plan was to do it in the first half of May, but I’ve had a ton of client work come up on the agency side.

So I’ve had to push it back a bit.

Nevertheless, this is priority number one as soon as my plate is clear.

Stay tuned for more if you’re interested :)