storyselling supremacy

Yesterday, I made the case for why daily newsletters powered by Email Storyselling are built to thrive in the current “trust recession.”

You can catch up here if you missed it.

Today, I want to drill a bit deeper.

Because in my experience…

Most entrepreneurs take one of three approaches with their list:

***

1) Radio silence

Here, subscribers opt-in for a lead magnet.

Then get an automated sequence promoting the core offer.

But that’s it.

No regular broadcasts go out.

Until they hear someone say “the money’s in the list”... which makes them feel silly for having a list and not being rich yet.

So they try sending out a random offer… only to watch it flop.

Go figure.

2) Weekly check-in

The second approach is to send a value-driven newsletter once per week.

This is better than nothing…

But not by much.

These folks are under the impression that one email a week is enough to keep their subscribers primed and ready to buy.

Yet the problem is:

No one is actually buying from the links in their P.S. section.

Which brings me to…

3) Value swarm

The third and final approach is to overwhelm subscribers with value.

Blog posts…

YouTube videos…

Guides, checklists, tutorials…

Long value-driven emails that nobody reads…

If it can be given away, it’s headed your way.

All in the name of “creating goodwill” and “triggering reciprocity.”

Entrepreneurs running this playbook are usually mailing more often, even daily in some cases…

But still struggle to monetize their list effectively.

***

So, what do these three approaches have in common?

Answer:

They fail to properly integrate content and monetization.

You see, when your subscribers have been trained to expect nothing but value…

(or worse, not hear from you at all)

They HATE it when you suddenly shift into selling mode.

It feels like betrayal.

Luckily, this is where Email Storyselling comes in.

With it, you’re not only training your audience to hear from you every day…

(a prerequisite for maximum monetization)

But you’re also delivering a little bit of value and a little bit of sales in every email.

You’re not leaping haphazardly from one end of the spectrum to the other.

Better still:

The “value” (aka story) plugs directly into your pitch.

It’s not an afterthought.

Instead, it’s the logical foundation that makes your offer feel like the natural next step.

And in a time of decreasing trust and increasing skepticism…

The link between these two puzzle pieces is where the conversion magic happens.

That’s all I got for ya today, though.

Now, if you’ll excuse me…

I’m off to celebrate what’s left of Canada Day 🍁

Jim Hamilton

P.S:

This is the type of thing I’ll be going deep on inside the Newsletter Freedom community.

So if you enjoyed today’s email…

Stay tuned for more :)