subscriber lifecycle
Jim Hamilton
July 30, 2025
Fun fact:
After wrapping up my recent community launch, I asked my assistant to do a post-mortem analysis and see if there were any trends or patterns we could observe.
And one thing that stuck out is:
Almost everyone who signed up had been on my list for at least 30 days.
60% had been on for at least 3 months.
Some had been subscribers for 6+ months.
And few had been reading my emails for over a YEAR!
Meanwhile:
Very few people who were still new to my world ended up joining.
This just goes to show how good a daily story-driven newsletter is for building "know, like & trust."
It also runs counter to the "buy or die" approach most entrepreneurs take with their list.
Especially those running paid ads.
Here's how it goes:
New subscribers get an automated sequence pushing the core offer...
Whether that’s a course, community, or coaching program…
And if they don't buy, that’s it.
They're left to go cold.
Which, as you can imagine…
Makes it pretty darn tough to get them to buy anything down the line.
But the smart money is on playing the long game with story-driven emails.
This gives you a structural advantage…
Because it means you can still win even if you don't convert someone right away.
And while your competitors are burning through their lists with aggressive sales sequences…
Or letting non-buyers go cold by the boatload…
You're building genuine relationships.
The result?
When you DO make an offer, people are excited to buy from you instead of feeling sold to.
This is why it’s possible to make more money from a 1,000-person list than one with 10,000+ subscribers.
Daily investments pay serious dividends.
If you want to master the art of writing story-driven emails that build trust AND drive sales…
Then you should probably grab the Email Storyselling MBA below.
Inside, I reveal the complete system I've used to generate $10,000,000+ in email sales for myself and clients.
So you can turn your list into a compounding high-value asset…
That generates cash, customers, and clients whenever you want them…
Without giving away all your best content for free just to “create goodwill.”
Grab your copy of the MBA below:
Jim Hamilton
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