the one thing all bestselling products have in common

One of the most overlooked aspects of creating products and offers that sell is coming up with the name.

Case in point:

I originally came up with the name "15-Minute Emails That Sell" for my unique step-by-step system.

But every time I tried promoting it, the results were mediocre at best.

So finally… 

After a few disappointing promos, I decided to pivot and rebrand it as "Email Storyselling."

All of a sudden, my business took off.

Frankly, it was eye-opening to see just how much of a difference the name made.

Part of the reason why is because a strong product name literally sells itself.

It simplifies the entire sales process… 

Because the customer doesn't need a ton of info to understand what it's going to do for them.

In fact:

All bestselling products have names that sell themselves.

Now, how does this apply to you?

If you're struggling to sell your coaching, consulting, or course...

Before you blame your marketing, your messaging, or your audience...

Take a hard look at what you're calling it.

Most experts overthink this and come up with clever, creative names that sound impressive but don't actually communicate the benefit.

Your product name should instantly tell people:

- what they're going to get
- what it’s gonna do for them
- or how they're going to feel after using it

A few more tips for coming up with winning product names:

They should be no longer than 3-4 words max…

Have as few syllables as possible… 

And bonus points if you can work in some alliteration.

This is how you craft a powerful product name that sticks.

Think "Email Storyselling" vs "Advanced Email Marketing Techniques."

One immediately tells you what you'll learn to do...

The other is vague and forgettable.

Moral of the story:

Don’t cut corners when it comes to naming your products.

Jim Hamilton

P.S:

Next week, tickets will go on sale for my brand new workshop:

“The Tiny Visual Book Funnel”

This is how I’ve added 3,500+ buyers to my list profitably over the last 6 months.

And in the workshop, I’ll be breaking down the entire funnel step-by-step…

Including the exact copy, creatives, sales page, and upsells I’m using to spend $500+ per day on ads and make money while acquiring customers.

So if you’d like to install this funnel into your business and build a list of buyers with paid ads…

Then you prob won’t wanna miss it ;)

More details coming soon.