the truth about the money in your list
Jim Hamilton
June 26, 2025
Every email marketer’s favorite saying:
“The money’s in the list.”
As if a magical pot of gold starts accumulating the second you have people start opting in for something…
No matter where they come from…
What you offer them…
Or how often you send them emails.
However, as a client and I were discussing on call earlier this week…
That just ain’t true.
In other words:
Not all newsletters and email lists are made equal.
Think of it a bit like gardening:
You’ve gotta plant seeds, water them carefully, and then make sure they get proper sunlight if you want a bountiful harvest.
One way to do this is to send an email to your list every day.
This keeps you top of mind…
Quickly builds “know, like and trust”...
And conditions your audience to being sold to.
Another way is to tackle the problem at the source.
That is to say:
To build your list with BUYERS instead of free leads.
Unlike traditional lead gen strategies…
This guarantees everyone joining your list has:
- A willingness to invest in themselves
- And a working credit card
Which makes the output per square foot of your “garden” (aka email list) much higher from Day 1.
As it happens…
This is exactly where my new Tiny Visual Books Accelerator comes in.
It’s a done-for-you offer where I install my profitable acquisition funnel into your business in the next 60 days.
And I’ve only got 2 spots open.
So if you’re curious to learn more…
You can check out all the details here:
Jim Hamilton
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