this is more important than offers or copy (here’s why)
Jim Hamilton
June 08, 2025
I started working with a new coaching client about a month ago.
He'd just spent a ton of money on YouTube ads working with an agency...
But the results were crap.
So he wanted to craft an email promotion to try and monetize some of these new leads and (hopefully) recoup some of his ad spend.
Naturally, we got to work right away and put together a hard hitting promo with a killer offer…
Based on my 8-day launch protocol.
The results?
It was a total flop.
But here's what I told him in our post-mortem…
This wasn't because of the offer OR the copy.
Instead…
The culprit was the ONE thing more important than either of them:
His list.
You see, my client had attracted a bunch of freebie seekers and low-quality leads with his YouTube ads.
People who wanted free information but had never proven they were willing to pay for anything.
So when it came time to buy...
They just... didn't.
This is the problem with traditional lead generation:
You're attracting the wrong type of person.
But with a Tiny Visual Book Funnel…
You're building a list of BUYERS from Day 1.
These aren't people looking for handouts…
They're people who have already demonstrated they're willing to invest in solutions.
And that makes all the difference when it comes time to sell your higher-ticket offers.
You can think of this as a "monetization hierarchy."
It goes:
- List
- Offer
- Copy
In other words:
The same email that flops with freebie seekers can crush with buyers.
Because the quality of your list determines everything else.
For example:
If you're selling hot dogs…
It doesn't matter how fresh, tasty or cheap they are if your hot dog stand is parked outside a vegan rally.
You need a starving crowd that WANTS what you have in order to be successful.
So...
If you've been struggling to sell stuff to your list…
Truth is, it may not have anything to do with your offers or your emails at all.
Instead, your list may be the culprit.
So if you want to solve your sales problems by going upstream and building a list of pre-sold buyers…
Then grab your ticket to my new workshop below for only $97.
I'll show you exactly how to use a Tiny Visual Book Funnel to attract the RIGHT kind of subscribers from Day 1…
Even if you don't have a book yet...
Even if you're not a copywriter or designer...
And even if you've never run ads before.
It's happening live on Tuesday, June 10th at 11 AM ET.
You'll also get lifetime access to the recording, slides, and bonuses if you can't make it live.
Tickets are only available until tomorrow at midnight.
Which means there’s only one day left before this offer disappears.
So tap below to grab your ticket:
Jim Hamilton
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