why I’m not a big fan of the welcome series

Another topic that’s come up on coaching calls recently is:

Welcome series.

And frankly, I understand the allure…

Who wouldn’t love having an automated series that indoctrinates subscribers & converts them into buyers?

In theory, it makes total sense…

But I’m not a big fan of the welcome series.

And it's not because I'm lazy or don't see the value in proper onboarding.

It's because it's much harder than it used to be to get someone to consume an entire sequence.

Think about it…

People's inboxes are overflowing. 

They're getting bombarded with messages from every direction: 

Work emails… 

Personal emails…

Promotional emails… 

Transactional emails… 

Newsletters…

Etc etc.

The average person gets 50-100+ emails per day.

So what happens?

They tune in and out based on what grabs their attention in the moment.

This makes it nearly impossible to deliver a sequential narrative or message with any reliability.

You might craft the perfect 7-part welcome sequence that builds beautifully from one email to the next…

But if they only open emails #1, #4, and #7, the story falls apart.

It's like trying to understand a TV show by watching random episodes.

That's why I'd much rather use ONE welcome email to set the stage… 

Then fold new subscribers into my daily broadcast emails right away.

In fact, a well-executed welcome email can:

- Thank them for subscribing
- Set expectations for email frequency
- And introduce them to your unique worldview

Then you're off to the races with your regular daily emails.

The beauty of this approach is that each email stands alone. 

If they miss a few days, no big deal. 

They can jump back in anytime without feeling like they've missed crucial context.

Controversial?

Mayhaps.

But I've found it works better in today's attention-fragmented world.

Happy Friday 🤘

Jim Hamilton