why most self-published books vanish after 60 days (embarrassing)
Jim Hamilton
June 18, 2025
True story:
A friend of mine spent two years writing her first young adult novel.
She poured her heart and soul into every chapter…
Carefully crafted each character…
And spent months workshopping the ending.
When she finally hit "publish" on Amazon, she was ecstatic.
“I’VE DONE IT!” she texted me.
She was officially a published author.
(Which is pretty friggin’ cool, if you ask me ;)
But then reality hit like a brick wall:
WEEK 1: A bunch of sales from friends and family
WEEK 2: Few more sales trickle in
WEEK 3: Crickets
By week 8, her book had completely fallen off the "Amazon Cliff."
You see, despite writing a captivating story…
Her book was drowning in Amazon's bottomless book catalog.
In other words:
Writing the book is only half the battle.
The other half is getting it into the hands of readers who'll actually BUY it.
And unfortunately, most authors have no clue how to do the second part.
They think if they write a great book and hit "publish," readers will magically find it.
But here's the unpleasant truth…
Studies show that 90% of book sales on Amazon come from word-of-mouth.
Everything else is window dressing.
There is no such thing as “write it and they will come.”
That's because readers want to know the stories behind the books they read.
WHO wrote them and why.
Luckily, this is where my friend Kae Wagner's new book comes in…
It's called "The Bold Authors Playbook"...
And it reveals her simple 3-step formula for turning unknown books into perennial sellers.
Even if you don't have a big audience or marketing budget.
Kae's a USA Today bestselling author who's used this exact system to send her debut novel rocketing to the top of Amazon's charts…
Where it's been camped out for 42 weeks straight.
She's even had it featured on a giant billboard in Times Square.
But here's the best part…
She's a natural introvert who initially found book promotion intimidating.
So if you're someone who dreads the idea of "putting yourself out there"...
But you're tired of watching your book rankings drop day after day…
Then you'll want to grab a copy of her new playbook below.
It's just 120 pages long, so you can breeze through it in an afternoon.
And you can grab a copy right now for just 3 bucks.
Details here:
Jim Hamilton
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