why this $50m entrepreneur's social media audience failed him
Jim Hamilton
June 24, 2025
True story:
I stumbled across a not-so-fun fact on Chris Harder’s podcast the other day.
(In case you've never heard of him, Chris and his wife Lori are both super successful entrepreneurs who've done a combined $50m+ in sales.)
Anyhow, they recently launched a new community…
And Chris revealed the launch was pretty meh.
Why?
Because the traffic from their combined 500k+ followers on IG vastly underperformed expectations.
And the flood of sales they’re used to getting from social was MIA.
This is because of the "TikTok-ification" of social media…
Which simply means:
Platforms like IG are now showing your content to strangers based on their interests…
Rather than your actual followers.
(aka the people who already know, like, and trust you)
So if you’re trying to sell something on social these days…
This means you're constantly trying to win over cold prospects who have no idea who you are.
It's like trying to sell to strangers at a cocktail party instead of talking to your friends.
Point is:
Social media is becoming WAY less effective for sales in 2025.
This is why I've been so focused on building my list with BUYERS instead of freebie seekers.
Not only because email is one channel where you actually own the relationship with your audience…
And can therefore make sure your audience actually sees your message…
But also:
Because building an audience of buyers means your audience is pure signal.
Each new person joining your list has two things in common:
- A growth mindset
- And a working credit card
Which makes selling your other paid offers a helluva lot easier :)
This is exactly where my Tiny Visual Book Funnel comes in.
It pays me to grow my list with pre-qualified buyers.
In fact, over the last 6 months, I've spent almost 60 grand running ads to it…
And brought 4,000+ buyers into my world profitably.
If you’d like me to install this profitable list building system into your business…
I've got 2 spots open in the Tiny Visual Books Accelerator.
Details are below.
In the next 60 days, you could have your own Tiny Visual Book Funnel adding buyers to your list.
More info here:
Jim Hamilton
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