writing confession (about my recent launch)

Happy Friday 🤘

Putting aside the sales performance of my launch last week…

I was also very pleased with the response I got to the email series I wrote for it.

A ton of replies came in…

Some from longtime readers and some from those brand new to my world.

For starters, I got a few replies like this one…

Revealing I did a good job pre-selling the workshop:

Pre-selling your offers takes some of the pressure off the actual launch series…

Because people already have a sense of what’s coming…

And whether they want to buy or not.

Second, my email on leads vs buyers really struck a nerve.

Here’s what one person said:

This was the underlying theme of the workshop…

So I was pumped to see it was as resonant as I hoped it would be.

In fact:

This person bought a ticket even though he thinks I’m doing a lot things wrong 😜

(I confirmed he meant to forward this to a friend... but accidentally replied to me instead lol)

Anyway, all this to say:

I’m chalking this launch up as a win across the board.

Yet before I close the book on it…

I do have one final confession to make:

I wrote the entire launch series with AI.

Every single email.

You see, I’ve been experimenting with a custom Claude setup I call “The AI Storyselling Machine” for the past few months…

And the results have been getting scary good.

So I decided to put it to the test.

Needless to say:

It passed with flying colors.

Better still:

Not only did I use my new AI Storyselling Machine to write all 15 emails…

I recorded the entire thing too.

Which is how I can tell you that it only took me 2 hours and 6 minutes…

Meaning it took me an average of 8.4 minutes to write each email.

Isn’t that wild?

Now, I’m not ready to release it to the public just yet…

But this will be the topic of my next live workshop.

And everyone who grabs a ticket will get the over-the-shoulder launch writing session as a bonus.

So if that sounds interesting…

Stay tuned for more to come ;)

Jim Hamilton